About Serella

Serella started with a simple idea: well-made everyday fashion should be easy to find in Bangladesh, at a fair price, with honest service.

We design in Dhaka and work with local makers for our bags, tops and pants, and with trusted partners for perfume and footwear. Every product is checked by hand before it ships.

Cash on delivery across the country, 7-day exchange, and a real person answering your messages. That is the promise.